Does Human–Animal Similarity Lower the Need to Affirm Humans’ Superiority Relative to Animals? A Social Psychological Viewpoint

Abstract

This research integrates different social psychological theories to test whether human–animal similarity promotes affiliation with animals and lowers the need to affirm humans’ superiority relative to animals. On the basis of theories of intergroup relations, terror management theory, and work conducted in the field of human–animal relations, we expected that higher human–animal similarity would decrease the need to affirm humans’ superiority relative to animals, by triggering a greater sense of shared social identity. Two correlational studies (ns = 187 and 191) tested a mediation model whereby perceived human–animal similarity was expected to predict a lower need to differentiate the perce..